Environments and Color
Through this project I worked to create a new facade for a toy store in Shadyside using color to suggest what type of building it is, and in this case, what's sold there. These colors work to create the new identity of the building and therefore a recognizable palette for returning visitors.
The actual storefront has seen better days and is currently a dusty blue color, worn out, and especially dreary looking when placed in between two very beige buildings. The combination of the blue with the pink also feels like an outdated call to the gender binary. With my new design I hoped to bring a fresh and vibrant feel to the storefront, especially getting away from the overly gendered color palette and into one that simply conveyed "fun."
My initial research led me to toy stores utilizing several bright colors in the palette. I initially was thinking about using primary colors for the palette, but found that a secondary color like purple or green was necessary to round out the group. Still, none of these palettes really spoke to me, so I continued to look for inspiration elsewhere.
After direction from my professor I took a lot of direction from the Memphis movement architecture and Miami Art Deco architecture. I began by creating rough facades using the palettes from existing buildings, and playing with different distributions of color. The trials on the right were my favorite experiments, especially the palettes inspired by the bottom right building. With my future experiments though, I knew I needed to play more with the shapes that you see in Memphis architecture.
Initially I started to add these shapes in the window panes, and played with imagery in the ground floor windows. Coloring the windows, though, made the building look too church-like and leaving all the lower windows covered felt a little to closed off. From that starting point I tried to add the motifs of Memphis architecture to the building facade itself, which resulted in the second from the right on the second row. From that point on I simply played with distribution of color before settling on the final design on the top right, with the final color palette on its left.
I finally concluded by putting the facade on the original building in context. Overall I am very happy with my design, I tried to focus on contrast of hue, warm-cool contrast, and contrast of extension for this color palette, while also making a collection of colors that wasn't gendered and felt welcoming to all children. Having worked with children in Nordstrom's Kids' department I especially felt passionate about making a nice space for children of today.